Marketers who build
Verse is a founder-led, remote marketing agency based in London. It started because scale-ups were being sold AI tools before anyone asked where AI should fit.
Why “Verse”
A verse is short, deliberate and built to a structure. Every line has a job. We think AI in marketing should work the same way.
Right now, most companies have the opposite: a dozen subscriptions, a few experiments nobody owns, and the same manual work as before. Our job is to put AI in the places where it earns its keep, connect it to the rest of your marketing, and keep it working as things change.
How we work
Audit before we build
We don’t recommend a tool or an agent until we know where it fits, what it replaces and what it will return.
A person stays in charge
Agents work within rules your team sets. Anything customer-facing gets human review until it has earned trust.
Measured in revenue, not activity
AI is only worth it if it moves a number. We agree that number on day one and report on it every month.
Who you’ll work with
Bukola Odunaiya
Founder
I founded Verse after more than a decade working across marketing, growth, automation and customer experience for global brands and fast-growing businesses.
Over the years, I kept seeing the same problem: companies investing in more tools and technology without always being clear on what would actually move the business forward.
I’m passionate about growth, emerging technology and making complex ideas practical, so I created Verse to help businesses use AI with purpose: finding where it fits, building the right solutions and creating smarter marketing engines that can scale.
Today, I bring together my experience in marketing strategy, marketing operations, automation and AI to help ambitious businesses turn technology into measurable growth.
Behind every project is a pool of AI engineers, marketing operations specialists and brand and events experts, brought together for what each client needs.
Remote, based in London
Verse is a remote agency based in London. We work with teams across the UK, Europe and the US, inside your Slack and your tools rather than ours.
Being remote means we bring in the right specialists for each project, wherever they are. When a workshop or kick-off works better in person, we meet you in London or travel to you.
Find out where AI fits in your business.
Start with a 30-minute call. We’ll ask about your goals, your stack and your team, and tell you honestly whether an audit makes sense.